The Tauck Story


Watch Tauck: An American Story, narrated by acclaimed filmmaker and Tauck partner Ken Burns.

One Family. One Company. One Passion.

In 1882, Herman Tauck arrived in New York City from Germany in search of the American dream. His son, Arthur Tauck Sr., would realise that dream with ingenuity and an innovative spirit, starting Tauck Motor Tours – a travel company that would give birth to a new industry – at age 27 with a first tour through the backroads of New England in 1925. It embodied the same successful formula used by Tauck today: do the right thing. Craft a life-enriching travel experience; provide it at a single all-inclusive price; ensure there is great value for money; and rely on recommendations of satisfied customers to build a following and grow the business.

Over the next 90+ years – and three generations of Taucks – the scope of destinations served and the variety of modes of travel would grow dramatically. Today, with six brands and more than 140 trips across seven continents, Tauck delivers life-enriching travel experiences to every corner of the globe, incorporating small cruise ships, premium riverboats, trains, helicopters and more... plus exclusive content through ongoing partnerships with filmmaker Ken Burns and BBC Earth.

What started as a New England motor coach tour company has truly evolved into an extraordinary global travel company, with a fourth generation of Taucks now involved. While remarkable in any business, this seamless continuity across generations speaks to the shared vision and values handed down by Arthur Tauck Sr., who would recognize, in every Tauck trip today, the simple idea he called the "ideal holiday" – still at the heart of every Tauck journey, cruise or travel event.

Throughout its history, the concept of “family” at Tauck has gone far beyond those sharing the surname to include hundreds of valued employees, and hundreds of thousands of loyal guests. The story of Tauck is the story of a unique American family company celebrating a passion for travel – a story that will continue to inspire future generations to find new ways to experience the world.



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Meet the Tauck Family

Three generations of Taucks have been pioneers in escorted travel since our first tour through New England in 1925. Today, 90 years later, Tauck family members continue to guide our company and oversee 140+ unique Tauck travel experiences.

  1. Arthur Tauck

    Arthur Tauck

    • Chairman of the Board, Tauck Inc.

    A true visionary in the global tourism industry, with a career spanning 50 years as a travel industry leader, Arthur pioneered travel to all corners of North America and around the world.

  2. Daniel W. Mahar

    Daniel W. Mahar

    • CEO / Board Director

    Responsible for strategy, plan execution and meeting short / long term goals of the business. Dan has served as VP Sales & Marketing; launched Tauck Ventures and built our Tauck Bridges and River Cruise businesses. Dan and his wife Kiki Tauck Mahar are the parents of five children.

  3. Liz Tauck Walters

    Liz Tauck Walters

    • Board Director

    Liz has held a variety of administrative positions in the fields of education and non-profit management, including serving as Managing Director of the Tauck Family Foundation for 10 years. She resides on Bainbridge Island, WA, with her pediatrician husband Fred and their three young girls.

  4. Robin Tauck

    Robin Tauck

    • Past President & CEO

    Robin was instrumental in building strategic global growth to more than 65 countries and seven continents, including Tauck's small ship cruising and exotics growth. She founded Tauck's World of Giving for destination preservation, and is an advocate for public private partnerships through various boards. She has one daughter.

  5. Peter Tauck

    Peter Tauck

    • Past Co-President

    Worked in all functions of the company, from Sales to IT, Reservations, and Operations; today he supports the company's sales efforts and strategic projects. Peter is the father of four young children.

  6. Kiki Tauck Mahar

    Kiki Tauck Mahar

    An interior designer for many years, Kiki assisted in the building of Tauck Bridges. Now focuses her energies on being a great mom to five kids.


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